Unless you’re some sort of untamable grooming maverick, the chances are that if you shave, you shave in the morning. And unless you are one of those rare and irritating people who leap out of bed, full of joy and vigour, there’s an equally good chance that you are still half-asleep during the whole facial de-fuzz process. If that is the case, reach for Gillette’s updated Fusion razor. It has strategically placed cooling technology on its lubricating strips to give you a fresh feeling while you shave. The strips are positioned on both sides of the blade to ensure that the skin is prepared before the blade arrives and after to protect on re-strokes. The total surface area is twice as large as on other cartridges and shaped to maximise the surface area contact with the skin. It almost makes you want to leap out of bed and head for the bathroom. Almost.
70% of shaving strokes are re-strokes over an already shaved area of skin, according to Gillette research, which also found that the average man exerts 1.5kg of pressure per stroke